Four Reasons Why Print is Still Around Print media is thriving in spite of indicators of some pessimist. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s in a number for areas, it remains the favored format. As the dust from digital’s disruption begins to settle, print […]
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Postcards, newspapers and flyers are three great examples of advertising methods use to reach a target market. They allow businesses to direct their message to potential clients by mail. When it arrives in the mailbox, they must […]
More important, here is why local advertisers will still reach the greatest number of devoted, local buyers through printed publications. These are key points you can include in your valuable, important “story.” OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of […]
by NCMA National Community Media Association by Brandon Gaille The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will […]
by MSadmin As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, […]
Study: Consumers prefer print to digital when it comes to ad circulars Author By Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]
U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to impose countervailing duties (CVD) ranging from 4.43% to 9.93% has U.S. newspaper, book and commercial […]
Article reprinted from Printing Impressions: Reading Preferences and Habits of U.S. Consumers. The recent Toluna survey commissioned by Two Sides showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds). Both groups strongly […]
DID YOU KNOW? We added a support tab to our website. Here you will find instructions on how best to export your pdf files for printing with Florida Sun Printing. Also other great tips and tricks for your InDesign and Quark publishing programs. Visit www.flasunprinting.com/support.php
(portions reprinted from SAPA) … Successful people are often described as “self-made” men or women. I think it is more accurate to describe them as “self-making” people because one of the things that makes them rise above their peers is their dedication to constant self-improvement. In some of my training classes, I have had people with over fifty years […]