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12 Newspaper Marketing Ideas

by NCMA National Community Media Association by Brandon Gaille The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will […]

Advantages of Newspaper Advertising: Why Newspapers are Still King

by MSadmin As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, […]

Consumers Prefer Print to Digital When it Comes to Ad Circulars

Study: Consumers prefer print to digital when it comes to ad circulars Author By  Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to impose countervailing duties (CVD) ranging from 4.43% to 9.93% has U.S. newspaper, book and commercial […]

WHY CAN’T PEOPLE JUST GET THINGS RIGHT?

N E W S P A P E R D I S R U P T O R Changing The Newspaper Game One Day At A Time (http://newspaperdisruptor.com/) ( H t t p : / / N e w s p a p e r d i s r u p t o r . […]

Using the proper color mode for printing.

For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure to either re-save your images as CMYK images in a program like Adobe Photoshop or […]

Did You Know ?

DID YOU KNOW? We added a support tab to our website. Here you will find instructions on how best to export your pdf files for printing with Florida Sun Printing. Also other great tips and tricks for your InDesign and Quark publishing programs. Visit www.flasunprinting.com/support.php

Leaders Are Readers

(portions reprinted from SAPA) … Successful people are often described as “self-made” men or women. I think it is more accurate to describe them as “self-making” people because one of the things that makes them rise above their peers is their dedication to constant self-improvement. In some of my training classes, I have had people with over fifty years […]

Advertising Resurgence in Local Newspapers

This article was written by Jim Busch, taken from “Paper-Chain” a SAPA publication. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple kid, the more you tell, the more you sell!” He went on to explain that […]

Newspapers are members of the Community

OLIVER GIVES JOURNALISM SOME NATIONAL SPOTLIGHT August 10, 2016 JoeyYoung Comments 0 Comment John Oliver is just one of the funniest people on television now. I have slapped my knee many times during his “Last Week Tonight with John Oliver” show on HBO, and a segment about journalism had me both sad and laughing at […]