Our new Canon Oce Arizona flatbed printer is one of the most capable machines on the market today. We purchased this printer with business growth in mind to provide high quality, exceptional clarity and brilliant colors to our customers. It is capable of printing products up to 48” x 96” and up to 2” thick. […]
Florida Sun Printing in Callahan, Florida. In our ever fast paced world, news and print materials are very time sensitive. We have been busy building new print management systems, updating technology, and more to benefit our clients. That is why Florida Sun Printing has within the last couple of years installed a Quad-Stack 4-over-4 color-printing […]
Four Reasons Why Print is Still Around Print media is thriving in spite of indicators of some pessimist. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s in a number for areas, it remains the favored format. As the dust from digital’s disruption begins to settle, print […]
Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Postcards, newspapers and flyers are three great examples of advertising methods use to reach a target market. They allow businesses to direct their message to potential clients by mail. When it arrives in the mailbox, they must […]
With much of businesses directing their marketing budget toward digital, you would think that printing and direct mailing have been left by the wayside. In two cases reported by major retail businesses in 2019, Nordstrom and J. Jill, this is simply not the case. They found that simply using digital marketing strategies does not maintain […]
Although local newspapers are shrinking nationwide, they remain a vital provider of original important information to U.S. communities, per a recent study by the DeWitt Wallace Center for media & Democracy at Duke University. Among the study’s findings: Did You Know? In a study of over 16,000 stories provided by 663 local media outlets, local […]
MAY 30, 2018, Kriston CappsSource: Citylab.comModified 2019. Without watchdogs, government costs go up, according to new research. When local newspapers shut their doors, communities lose out. People and their stories can’t find coverage. Politicos take liberties when it’s nobody’s job to hold them accountable. What the public doesn’t know winds up hurting them. The city […]
More important, here is why local advertisers will still reach the greatest number of devoted, local buyers through printed publications. These are key points you can include in your valuable, important “story.” OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of […]
by Virginia Press Staff |October 3rd, 2019 Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country once again validated that point. The survey conducted annually for NNA by Susquehanna Polling and Research of Harrisburg, Pennsylvania found that 85% of community […]
By Peter Wagner Many of today’s print advertising sales people aren’t selling. They’re not getting face-to-face with potential customers and they are not telling their story. Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know how that works. We […]