Category Archives: News

Cuts in Direct Mailing Leads to Decreased Sales

With much of businesses directing their marketing budget toward digital, you would think that printing and direct mailing have been left by the wayside. In two cases reported by major retail businesses in 2019, Nordstrom and J. Jill, this is simply not the case. They found that simply using digital marketing strategies does not maintain […]

Support Your Local Newspaper!

Although local newspapers are shrinking nationwide, they remain a vital provider of original important information to U.S. communities, per a recent study by the DeWitt Wallace Center for media & Democracy at Duke University. Among the study’s findings: Did You Know? In a study of over 16,000 stories provided by 663 local media outlets, local […]

The Hidden Costs of Losing Your City’s Newspaper

MAY 30, 2018, Kriston CappsSource: Citylab.comModified 2019. Without watchdogs, government costs go up, according to new research. When local newspapers shut their doors, communities lose out. People and their stories can’t find coverage. Politicos take liberties when it’s nobody’s job to hold them accountable. What the public doesn’t know winds up hurting them. The city […]

Here are some reasons your community needs and should support their local paper.

More important, here is why local advertisers will still reach the greatest number of devoted, local buyers through printed publications. These are key points you can include in your valuable, important “story.” OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of […]

National Newspaper Association’s annual readership survey confirms community newspaper readers are voters

by Virginia Press Staff |October 3rd, 2019 Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country once again validated that point. The survey conducted annually for NNA by Susquehanna Polling and Research of Harrisburg, Pennsylvania found that 85% of community […]

Print advertising sales people need to tell their story

By Peter Wagner Many of today’s print advertising sales people aren’t selling. They’re not getting face-to-face with potential customers and they are not telling their story. Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know how that works. We […]

12 Newspaper Marketing Ideas

by NCMA National Community Media Association by Brandon Gaille The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will […]

Advantages of Newspaper Advertising: Why Newspapers are Still King

by MSadmin As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, […]

Consumers prefer print to digital when it comes to ad circulars

Study: Consumers prefer print to digital when it comes to ad circulars Author By  Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to impose countervailing duties (CVD) ranging from 4.43% to 9.93% has U.S. newspaper, book and commercial […]