Study: Consumers prefer print to digital when it comes to ad circulars Author By Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]
Article reprinted from Printing Impressions: Reading Preferences and Habits of U.S. Consumers. The recent Toluna survey commissioned by Two Sides showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds). Both groups strongly […]
For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure to either re-save your images as CMYK images in a program like Adobe Photoshop or […]
This article was written by Jim Busch, taken from “Paper-Chain” a SAPA publication. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple kid, the more you tell, the more you sell!” He went on to explain that […]
OLIVER GIVES JOURNALISM SOME NATIONAL SPOTLIGHT August 10, 2016 JoeyYoung Comments 0 Comment John Oliver is just one of the funniest people on television now. I have slapped my knee many times during his “Last Week Tonight with John Oliver” show on HBO, and a segment about journalism had me both sad and laughing at […]
Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising. With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue. Aug. […]
By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other […]
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Based in Callahan, FL, Florida Sun Printing is one of the leading full-service small business printers in the Southeastern United States offering quality graphic design, precise newspaper printing, quick mailing with variable data, and delivery throughout the Southeastern United States proudly serving customers including Florida (FL): Baldwin, Yulee, Macclenny, Jacksonville, Atlantic Beach, Neptune Beach, Jacksonville Beach, Fernandina Beach, St. Augustine, Palm Coast, Fleming Island, Mandarin, Palatka, Starke, Omond Beach, Daytona Beach, DeLand, Deltona, Sanford, Titusville, Orlando, Melbourne, Palm Beach, Winter Haven, Boca Raton, Winter Haven, Lakeland, Tampa, St. Petersburg, Clearwater, Leesburg, Ocala, Gainesville, Lake City, Live Oak, Madison, Perry, Tallahassee, Panama City, Pensacola; Georgia (GA): St. Marys, Brunswick, St. Simons, Waycross, Alma, Hinesville, Savannah, Augusta, Athens, Atlanta, Gainesville, Dalton, Rome, Roswell, La Grange, Macon, Warner Robins, Columbus, Albany, Valdosta, Thomasville, Waycross, Sea Island, Jekyll Island; Alabama (AL): Dothan, Montgomery, Gadsden, Huntsville, Birmingham, Tuscaloosa, Mobile, Hoover, Oxford; South Carolina (SC): Columbia, Charleston, Hilton Head, Port Royal, Bluffton, Myrtle Beach, Spartanburg, Greenville, Kiawah Island, Yemassee; North Carolina (NC): Raleigh, Wilmington, Fayetteville, Charlotte, Greensboro, Durham, Chapel Hill, Winston-Salem, High Point, Gastonia; Louisiana (LA): New Orleans, Baton Rouge, Slidell; Bahamas; Puerto Rico
