Direct-mail advertising is the process of sending offers or promotions by mail to current customers or other consumers. Postcards, newspapers and flyers are three great examples of advertising methods use to reach a target market. They allow businesses to direct their message to potential clients by mail. When it arrives in the mailbox, they must […]
With much of businesses directing their marketing budget toward digital, you would think that printing and direct mailing have been left by the wayside. In two cases reported by major retail businesses in 2019, Nordstrom and J. Jill, this is simply not the case. They found that simply using digital marketing strategies does not maintain […]
