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Here Are Some Reasons Your Community Needs and Should Support their Local Paper.

More important, here is why local advertisers will still reach the greatest number of devoted, local buyers through printed publications. These are key points you can include in your valuable, important “story.” OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of […]

Print advertising sales people need to tell their story

By Peter Wagner Many of today’s print advertising sales people aren’t selling. They’re not getting face-to-face with potential customers and they are not telling their story. Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know how that works. We […]