12 Newspaper Marketing Ideas
by NCMA National Community Media Association by Brandon Gaille The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will […]
Advantages of Newspaper Advertising: Why Newspapers are Still King
by MSadmin As technology continues to modernize how information is accessed, advertisers are faced with the constant challenge of how to best reach and engage customers. While there are a variety of mediums to choose from, newspapers (print and digital) still reign supreme, providing a number of significant benefits that cannot be found elsewhere, including television, […]
Consumers Prefer Print to Digital When it Comes to Ad Circulars
Study: Consumers prefer print to digital when it comes to ad circulars Author By Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]
U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms
U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to impose countervailing duties (CVD) ranging from 4.43% to 9.93% has U.S. newspaper, book and commercial […]
Readers Prefer Print
Article reprinted from Printing Impressions: Reading Preferences and Habits of U.S. Consumers. The recent Toluna survey commissioned by Two Sides showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds). Both groups strongly […]
WHY CAN’T PEOPLE JUST GET THINGS RIGHT?
N E W S P A P E R D I S R U P T O R Changing The Newspaper Game One Day At A Time (http://newspaperdisruptor.com/) ( H t t p : / / N e w s p a p e r d i s r u p t o r . […]
How to set up your magazine for printing with Florida Sun Printing
When setting up your Indesign or Quark document for newsprint or glossy printing magazines with Florida Sun Printing we recommend you download the following pdf by clicking here. This pdf will show you the size, margins, bleed and many more design “helpful hints” to print your best with us. Find us on Facebook @floridasunprinting and we are […]
Using the proper color mode for printing.
For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure to either re-save your images as CMYK images in a program like Adobe Photoshop or […]
Did You Know ?
DID YOU KNOW? We added a support tab to our website. Here you will find instructions on how best to export your pdf files for printing with Florida Sun Printing. Also other great tips and tricks for your InDesign and Quark publishing programs. Visit www.flasunprinting.com/support.php
Leaders Are Readers
(portions reprinted from SAPA) … Successful people are often described as “self-made” men or women. I think it is more accurate to describe them as “self-making” people because one of the things that makes them rise above their peers is their dedication to constant self-improvement. In some of my training classes, I have had people with over fifty years […]
