Advertising Resurgence in Local Newspapers
This article was written by Jim Busch, taken from “Paper-Chain” a SAPA publication. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple kid, the more you tell, the more you sell!” He went on to explain that […]
Newspapers are members of the Community
OLIVER GIVES JOURNALISM SOME NATIONAL SPOTLIGHT August 10, 2016 JoeyYoung Comments 0 Comment John Oliver is just one of the funniest people on television now. I have slapped my knee many times during his “Last Week Tonight with John Oliver” show on HBO, and a segment about journalism had me both sad and laughing at […]
WHY I AM UNCONCERNED WITH AD BLOCKING SOFTWARE
August 2, 2016 JoeyYoung I understand why publishers all over the country are scared to death about ad blocking software and what it is doing to their bottom lines. I am also completely unconcerned, personally. After 20 years of doing everything we could as an industry to build a presence online and sell advertising around […]
Invest in Your Core: Make Your Print Product Look Great
N E W S P A P E R D I S R U P T O R Changing The Newspaper Game One Day At A Time INVEST IN YOUR CORE: MAKE YOUR PRINT PRODUCT LOOK GREAT July 22 , 2 0 1 6 reposted from May 26, 2016 Invest in your core: Make your print product […]
Newspapers
Newspapers & Free Community Newspapers Will the Internet kill your free community paper? Did instant coffee kill coffee? New technologies change many things. But not everything. You may tweet, blog, surf, shop, or search online but you continue to read your free community paper. You just proved it. Readership of free community papers is now […]
Community Newspapers
Community newspapers, free and subscription, like the one you’re reading; today are THRIVING. In fact, community publications have been able to maintain nearly 99% of their readership since the turn of the millennium. We love the neighborhoods and communities we serve and we couldn’t do it without your support. So keep reading. Buy local. Remember, […]
Florida Sun Printing Goes to Georgia
Florida Sun Printing is located in Callahan, Florida near the Georgia State line. We have been printing newspapers for client throughout Georgia and Florida since 1963. This week (June 5-7) we head to the Georgia Press Association meeting in Jekyll Island, GA. We will have lots of printed samples. Hope to see you there.
Jacksonville, FL printer adds to color capacity
Jacksonville, FL printer adds to color capacity Florida Sun Printing in Callahan, FL, will ramp up a new Quad-Stack 4-over-4 color-printing unit from WebPress, LLC at the end of January, as well as a new UV light tower from Prime UV. The equipment will be used in tandem to allow the printer to enter new […]
Merchant Circulars still tops advertising results
Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising. With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue. Aug. […]
Newspaper dollars still tops in local media
By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other […]
