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Newspapers & Free Community Newspapers Will the Internet kill your free community paper? Did instant coffee kill coffee? New technologies change many things. But not everything. You may tweet, blog, surf, shop, or search online but you continue to read your free community paper. You just proved it. Readership of free community papers is now […]

Jacksonville, FL printer adds to color capacity

Jacksonville, FL printer adds to color capacity Florida Sun Printing in Callahan, FL, will ramp up a new Quad-Stack 4-over-4 color-printing unit from WebPress, LLC at the end of January, as well as a new UV light tower from Prime UV. The equipment will be used in tandem to allow the printer to enter new […]

Merchant Circulars still tops advertising results

Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising.  With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue.   Aug. […]

Newspaper dollars still tops in local media

By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other […]

InDesign General Preferences & Document Setup

General preferences Set up all your preferences before you start working on the paper. If you’ve already started importing graphics and text, you may want to delete them, set these preferences, and re-import them. Go to InDesign > Preferences > General (The Preferences option is found under Edit in the PC version of InDesign). You […]

Tips on correcting photos for newsprint in Photoshop

Tips on correcting photos for newsprint in Photoshop. It is difficult to get bright colors to output properly and grayscale images to print light enough on newsprint. If you aren’t careful your midtones/shadows can turn muddy and dull. Images will print darker on newsprint, its best to err on a lighter correction. Correcting for newsprint […]

Print is Alive

National Public Radio’s Morning Edition recently reported that McDonalds will replace toys in their HappyMeals with books. By the end of the year McDonalds will become one of the biggest distributors of Childrens Books. Print is ALIVE and well in the United States.  

Advantages of using Send-it over an FTP site

You’ve spent days working on your publication, and you’ve put the finishing touches on it. You’re ready to print. Now what? Time to send in your “print-ready” files. Florida Sun Printing offers a variety of methods for file transfer. We host an FTP site, an online soft-proofing system, drag-and-drop software, which will upload files after […]