August 2, 2016 JoeyYoung I understand why publishers all over the country are scared to death about ad blocking software and what it is doing to their bottom lines. I am also completely unconcerned, personally. After 20 years of doing everything we could as an industry to build a presence online and sell advertising around […]
N E W S P A P E R D I S R U P T O R Changing The Newspaper Game One Day At A Time INVEST IN YOUR CORE: MAKE YOUR PRINT PRODUCT LOOK GREAT July 22 , 2 0 1 6 reposted from May 26, 2016 Invest in your core: Make your print product […]
Community newspapers, free and subscription, like the one you’re reading; today are THRIVING. In fact, community publications have been able to maintain nearly 99% of their readership since the turn of the millennium. We love the neighborhoods and communities we serve and we couldn’t do it without your support. So keep reading. Buy local. Remember, […]
Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising. With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue. Aug. […]
