News about printing and the best marketing tools in Florida, Georgia, Alabama, North Carolina, South Carolina, Louisiana, Bahamas, and Puerto Rico

Consumers Prefer Print to Digital When it Comes to Ad Circulars

Study: Consumers prefer print to digital when it comes to ad circulars Author By  Cathy Siegner Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any digital sources of information, according to a Nielsen Homescan study reported by Food Navigator. Consumers tend to […]
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U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to impose countervailing duties (CVD) ranging from 4.43% to 9.93% has U.S. newspaper, book and commercial […]
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Readers Prefer Print

Article reprinted from Printing Impressions: Reading Preferences and Habits of U.S. Consumers. The recent Toluna survey commissioned by Two Sides showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus electronic devices, including 63% of the youngest age group (18- to 24-year-olds). Both groups strongly […]
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How to set up your magazine for printing with Florida Sun Printing

When setting up your Indesign or Quark document for newsprint or glossy printing magazines with Florida Sun Printing we recommend you download the following pdf by clicking here. This pdf will show you the size, margins, bleed and many more design “helpful hints” to print your best with us. Find us on Facebook @floridasunprinting and we are […]
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Using the proper color mode for printing.

For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure to either re-save your images as CMYK images in a program like Adobe Photoshop or […]
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