Monthly Archives: November 2019

Cuts in Direct Mailing Leads to Decreased Sales

With much of businesses directing their marketing budget toward digital, you would think that printing and direct mailing have been left by the wayside. In two cases reported by major retail businesses in 2019, Nordstrom and J. Jill, this is simply not the case. They found that simply using digital marketing strategies does not maintain […]

Support Your Local Newspaper!

Although local newspapers are shrinking nationwide, they remain a vital provider of original important information to U.S. communities, per a recent study by the DeWitt Wallace Center for media & Democracy at Duke University. Among the study’s findings: Did You Know? In a study of over 16,000 stories provided by 663 local media outlets, local […]

The Hidden Costs of Losing Your City’s Newspaper

MAY 30, 2018, Kriston CappsSource: Citylab.comModified 2019. Without watchdogs, government costs go up, according to new research. When local newspapers shut their doors, communities lose out. People and their stories can’t find coverage. Politicos take liberties when it’s nobody’s job to hold them accountable. What the public doesn’t know winds up hurting them. The city […]