Here are some reasons your community needs and should support their local paper.
More important, here is why local advertisers will still reach the greatest number of
devoted, local buyers through printed publications. These are key points you can
include in your valuable, important “story.”
OUTREACH. Social media and locally produced websites, postings and blogs only
reach select groups of like-minded followers. They only confirm the thoughts of a
opposition and split the community. Community papers reach deep into all the various
social and economic levels to create consensus and positive action. Printed
publications have a long shelf life. Printed papers are reliable and are often referred
to for everything from the high school basketball team’s conference record to which
councilman voted what way during the latest tax issue.
READERSHIP. Contrary to popular belief, the local paper still influences all
age groups and interests. That’s why papers put so much attention on publishing
a well-edited, large-scale mix of local news, scholastic and recreational sports,
previews and coverage of local entertainment and family-fun activities as well as both
opinion and commentary pieces. Even the local papers’ advertising helps guarantee cross-
culture readership with information on everything from that week’s grocery specials to
the “specially priced spring tune-ups at the local bike shop.”
PROFESSIONALISM. No one business is so well prepared to offer readers and
advertisers a more professional mix of news and advertising services, The local paper
can provide everything from quality writing and editing to fresh and effective design at
one quick stop. Readers can be sure they will get a great, hometown
publication complete with the latest details on everything they want to know.
Advertisers can be equally sure their message will be perfectly presented to the exact
audience they want to reach.
LOCAL EXPERTS. The local paper shares the ideas and opinions of local experts
from the clergy to the local historian to hometown chefs in columns that both
educate and cause readers to dig deeper and get more involved in the community.
Those same reporters each have a local following who are potential customers at
A CONNECTION WITH THE FAMOUS. The local newspaper is often the first, and
sometimes only, local stop for any politician, actor or artist, activists of other nationally
or regionally known individuals visiting the community. Through their stories and
photographs, the paper shares the excitement and purpose of the visit with the
THE PAPER IS NON-INTRUSIVE. Unlike Facebook and other social media sites, the
newspaper keeps the reader’s names, addresses, views and interests private. The
hometown paper does not collect and sell their reader’s comments, interests or
secrets that are accumulated by reading the electronic exchanges between paying users
of some international state-of-the-art information services.
PAPERS ARE ESSENTIAL. Reporters are everywhere that most citizens
don’t have the time or opportunity to be. They attend meetings, interview,
research, ask questions and create stories that keep voters, tax-payers and all
interested citizens informed and involved. Papers assure the future of their
community by being a fierce watchdog of all that goes on around them. Without
the community papers, the public would just be a group of individuals passing through
the same geographic area. Without them, local businesses would have
no customer base to whom to sell their goods.
But nobody is going to know that truth unless local papers
begin to tell their story.