Monthly Archives: October 2019

Here are some reasons your community needs and should support their local paper.

More important, here is why local advertisers will still reach the greatest number of devoted, local buyers through printed publications. These are key points you can include in your valuable, important “story.” OUTREACH. Social media and locally produced websites, postings and blogs only reach select groups of like-minded followers. They only confirm the thoughts of […]

National Newspaper Association’s annual readership survey confirms community newspaper readers are voters

by Virginia Press Staff |October 3rd, 2019 Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country once again validated that point. The survey conducted annually for NNA by Susquehanna Polling and Research of Harrisburg, Pennsylvania found that 85% of community […]

Print advertising sales people need to tell their story

By Peter Wagner Many of today’s print advertising sales people aren’t selling. They’re not getting face-to-face with potential customers and they are not telling their story. Too many print advertising professionals are simply getting by, slowing losing their customer base, soliciting new and repeat advertising by email. You and I know how that works. We […]

12 Newspaper Marketing Ideas

by NCMA National Community Media Association by Brandon Gaille The newspaper is ultra-competitive today and the margins are incredibly low for many communities. Your ability to succeed depends on two things: the amount of circulation that you have and the number of advertisers that are willing to work with you. These proven marketing ideas will […]