Tag Archives: Commercial Printing
Merchant Circulars still tops advertising results
Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising. With Holiday Shopping in full swing, the following articles give reassurance … Continue reading
Newspaper dollars still tops in local media
By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops … Continue reading
InDesign General Preferences & Document Setup
General preferences Set up all your preferences before you start working on the paper. If you’ve already started importing graphics and text, you may want to delete them, set these preferences, and re-import them. Go to InDesign > Preferences > … Continue reading
Tips on correcting photos for newsprint in Photoshop
Tips on correcting photos for newsprint in Photoshop. It is difficult to get bright colors to output properly and grayscale images to print light enough on newsprint. If you aren’t careful your midtones/shadows can turn muddy and dull. Images will … Continue reading
Print is Alive
National Public Radio’s Morning Edition recently reported that McDonalds will replace toys in their HappyMeals with books. By the end of the year McDonalds will become one of the biggest distributors of Childrens Books. Print is ALIVE and well in … Continue reading
Advantages of using Send-it over an FTP site
You’ve spent days working on your publication, and you’ve put the finishing touches on it. You’re ready to print. Now what? Time to send in your “print-ready” files. Florida Sun Printing offers a variety of methods for file transfer. We … Continue reading
