Tag Archives: Advertising Spending

Using the proper color mode for printing.

For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure … Continue reading

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Advertising Resurgence in Local Newspapers

This article was written by Jim Busch, taken from “Paper-Chain” a SAPA publication. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple … Continue reading

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Newspapers are members of the Community

OLIVER GIVES JOURNALISM SOME NATIONAL SPOTLIGHT August 10, 2016 JoeyYoung Comments 0 Comment John Oliver is just one of the funniest people on television now. I have slapped my knee many times during his “Last Week Tonight with John Oliver” … Continue reading

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Merchant Circulars still tops advertising results

Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising.  With Holiday Shopping in full swing, the following articles give reassurance … Continue reading

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Newspaper dollars still tops in local media

By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops … Continue reading

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