Florida Sun Printing in Callahan blogs about the printing business as a key marketing tool for businesses in FL, GA, AL, NC, SC, LA, Bahamas, and Puerto Rico

Merchant Circulars still tops advertising results

Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper. Recent research backs up the fact that consumers prefer printed circulars over other types of advertising.  With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue.   Aug. […]
Read More

Newspaper dollars still tops in local media

By Wayne Friedman, MediaDailyNews Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious. When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other […]
Read More

gets it right the first time

To Whom It May Concern: I am happy to provide reference for  Florida Sun Printing, a printer that “gets it” and “gets it right the first time”. If it’s not the competitive quotes, then it’s the friendly “go out of their way” work ethics that made me a believer. In my journeys, I usually see […]
Read More

InDesign Settings

Facing Pages – Select this option to make left and right pages face each other in a double-page spread, such as for books and magazines. Deselect this option to let each page stand alone, such as when you’re printing flyers or posters or when you want objects to bleed in the binding. Primary Text Frame […]
Read More

InDesign General Preferences & Document Setup

General preferences Set up all your preferences before you start working on the paper. If you’ve already started importing graphics and text, you may want to delete them, set these preferences, and re-import them. Go to InDesign > Preferences > General (The Preferences option is found under Edit in the PC version of InDesign). You […]
Read More

InDesign & the Control Palette

Introduction to InDesign Adobe InDesign is a software application created by Adobe Systems. Graphic designers and production artists are the principal users, creating and laying out periodical publications, posters, and print media. It can also be used to create content for tablet computers. InDesign’s interface consists of ‘tabbed’ windows for each document currently open in […]
Read More