gets it right the first time

To Whom It May Concern:

I am happy to provide reference for  Florida Sun Printing, a printer that “gets it” and “gets it right the first time”. If it’s not the competitive quotes, then it’s the friendly “go out of their way” work ethics that made me a believer. In my journeys, I usually see only one of these attributes in a printer… if I’m lucky! When I opened my own magazine titles over 10 years ago, I haven’t seen this type of service until now. Thanks Ya’ll.



Roger Gruber

The BackWoods Trader

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InDesign Settings

Facing Pages – Select this option to make left and right pages face each other in a double-page spread, such as for books and magazines. Deselect this option to let each page stand alone, such as when you’re printing flyers or posters or when you want objects to bleed in the binding.

Primary Text Frame – CS6 only: select this option to add a primary text frame on the master page. When you apply a new master page, the story in the primary text frame automatically flows into the primary text frame of the new master page.

Page Size – Choose a page size from the menu, or type values for Width and Height. Page size represents the final size you want after bleeds or other marks outside the page are trimmed.

Orientation – Click Portrait  (tall) or Landscape  (wide). These icons interact dynamically with the dimensions you enter in Page Size. When Height is the larger value, the portrait icon is selected. When Width is the larger value, the landscape icon is selected. Clicking the deselected icon switches the Height and Width values.

Tip: To specify the dimensions of the bleed and slug areas, click More Options in the New Document dialog box.

Bleed – The Bleed area allows you to print objects that are arranged at the outer edge of the defined page size. When an image or element on a page touches the edge of the page leaving no margin or white trim, it is said to bleed. Content may bleed or extend off one or more sides of the page. Bleed area is shown by a red line on the document.

Slug – The slug area is discarded when the document is trimmed to its final page size. The slug area holds printing information, customized color bar information, or displays other instructions and descriptions for other information in the document. Objects (including text frames) positioned in the slug area are printed but will disappear when the document is trimmed to its final page size.

Objects outside the bleed or slug area (whichever extends farther) do not print.

Master Pages

Master pages are non-printing pages that you will use to place images and text that repeat on multiple pages of your document. You can also use master pages to set-up automatic page numbering for your newspaper.

Using master pages will add a backbone to your newspaper and help you create a more consistent, professional document. Look for your master pages in the Pages palette. If you don’t see it click Window > Pages.

A master is like a background that you can quickly apply to many pages. Objects on a master appear on all pages with that master applied. Master items that appear on document pages are surrounded by a dotted border. Changes you make to a master are automatically applied to associated pages. Masters commonly contain repeating logos, page numbers, headers, and footers. They can also contain empty text or graphic frames that serve as placeholders on document pages. A master item cannot be selected on a document page unless the master item is overridden.

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InDesign General Preferences & Document Setup

General preferences

Set up all your preferences before you start working on the paper. If you’ve already started importing graphics and text, you may want to delete them, set these preferences, and re-import them.

Go to InDesign > Preferences > General (The Preferences option is found under Edit in the PC version of InDesign). You may want to change the Ruler units from picas to inches. To do so in the preferences menu go to Units & Increments, and change the Horizontal/Vertical Ruler units to Inches.

Document Set-up

Our Sales Representative can give you information about the different page dimensions when you call for estimates. Document set-up will vary depending on how you want your final product to appear. To create a new document go to File>New>Document…

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InDesign & the Control Palette

Introduction to InDesign

Adobe InDesign is a software application created by Adobe Systems. Graphic designers and production artists are the principal users, creating and laying out periodical publications, posters, and print media. It can also be used to create content for tablet computers.

InDesign’s interface consists of ‘tabbed’ windows for each document currently open in the program. Above the window, there are options listed as File, Edit, Layout, Type, Object, Table, View, Window, and Help.

Each window will be labeled with the name of the open file, or untitled if you have just opened a new file and haven’t saved it yet. Rulers are against the top and side of the document.

When you open an InDesign file, there will be a number of palettes, or smaller windows, opened by default. Since you may have changed your defaults, you can go to the Window listing at the top of your screen and elect to show any of these palettes if they aren’t already open.  

The Control Palette

By default the Control Palette docks at the top of the screen. Float or dock it on the bottom of the screen if you want. Palette contents change depending on the tool in use or what you are doing. Item measurements are in this palette.

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Tips on correcting photos for newsprint in Photoshop

Tips on correcting photos for newsprint in Photoshop.

It is difficult to get bright colors to output properly and grayscale images to print light enough on newsprint. If you aren’t careful your midtones/shadows can turn muddy and dull. Images will print darker on newsprint, its best to err on a lighter correction. Correcting for newsprint will take some trial and error, but here are a few steps to hopefully point you in the right direction.

Make sure you your image is 300 dpi. We recommend 300 dpi, 200 dpi is acceptable however anything lower may print “soft” and not clear and sharp.

Crop your image or set the image size to the size it will print in the publication. Best practice is to use your image at 100% of its size in your design program. You can increase the size of an image in your design program but never increase it over 10%. It is ok to go smaller but you can lose clarity and sharpness when you increase the size.

Correct with levels. Image > Adjustment > Levels. This takes some practice to get the right balance. You will see three arrows along a horizontal line. The one on the far left adds more shadows, while the one on the far right brightens highlights. The one in the middle adjusts mid-tones. While looking at the photo, move the arrows from right to left accordingly. Move the midtones slider to the left to lighten the photo. Try to go lighter than you normally would when adjusting photos. Colors on newsprint tend to print up to 30% darker. Look at the overall image. You may loose some background, however, your main subjects should be what you focus on.

Hue/Saturation adjustments will bring back some of the color that was lost when adjusting levels. Use saturation cautiously, over-saturation can cause some unwanted color changes.

Sharpening can help! Not only do the colors tend to dull, but the crisp edges in your photo will lose some sharpness. Use the unsharp masking filter. Go to Filter>Sharpen>Unsharp mask…Adjusting the sharpening to be right for each photo is trial and error at first, but becomes a handy tool once you develop the eye for it. Adjust the radius somewhere between 0.5 – 1.5, and then move the slider for amount to the desired level (usually above 100, and sometimes as much as 500). For most pictures the threshold slider should be set and left at 0. Save. The trick is to sharpen the image as much as possible without appearing too grainy.

Florida Sun Printing has a group of Pre-press technicians that can assist you in photo correction. You can reach them at (904) 879-2101. You can always settle for less. Choose to print with a company that is your partner for high quality commercial printing on newsprint. We offer “peace-of-mind”.

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Print is Alive

National Public Radio’s Morning Edition recently reported that McDonalds will replace toys in their HappyMeals with books. By the end of the year McDonalds will become one of the biggest distributors of Childrens Books.

Print is ALIVE and well in the United States.


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4-Color Black

What is 4-Color Black?

It is [the color] black made up of Cyan, Magenta, Yellow and Black ink. Black can also be made by combining 100% R-G-B. Of course RGB is not used by commercial printers, but some software defaults to RGB. For printing purposes, printers recommend using CMYK or Black (greyscale). All black text should be created using only Black (K) ink.

Since it’s made up of 4 colors, it prints on 4 plates. Keeping those four plates in registration is extremely difficult, and could result in text that appears fuzzy or out-of-focus. It’s true of 4-Color Black type, and reverse type on top of a 4-Color Black box.
Always use 100% K for all black text to ensure that you get the best reproduction possible.

Most layout programs have 100% K as a preset in the color palette. If you create your publication using 100% K text then only one plate is needed to reproduce the text portions of your printed job and the end result is crystal clear black text, even when your printed order contains other full color images such as graphics and photos. Less ink is better than more ink for uncoated printing.

Florida Sun Printing has a group of Pre-press technicians that can assist you in solving your 4-Color Black issues. You can reach them at (904) 879-2101.

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Florida Sun Printing is Your Best Resource for Full-Service Custom Printing Services

At Florida Sun Printing, our number one goal is to ensure the satisfaction of our customers. We are dedicated to completing every single project at the highest standards; on time and accurately. We place our attention on the details, from the simplest projects to those more complex, and every job receives the same care and consideration.

As a Full-Service printing company, we execute all of our typesetting, graphic design, printing, bindery work, and mailing all in house. Your job does not leave our shop until it is completed to your satisfaction.

Florida Sun Printing Services include:

  • Newspapers
  • Magazines
  • Tabloids (Tabs)
  • Catalogs
  • Calendars
  • Postcards
  • Flyers
  • Circulars
  • Traditional cold web printing
  • Digital printing
  • Variable data printing
  • Mailing and delivery services
  • Graphic design
  • Typesetting
  • Bindery services
  • Calibrated Newscolor proofing system*

*You can go to the website: to get information on how your project would look on various paper stock.

From the pre-printing processes of layout and graphic design, to delivering the finished project, Florida Sun Printing can take care of all your commercial printing needs. Call today for a free, no obligation quote on your next project.

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Advantages of using Send-it over an FTP site

You’ve spent days working on your publication, and you’ve put the finishing touches on it. You’re ready to print.
Now what?
Time to send in your “print-ready” files.
Florida Sun Printing offers a variety of methods for file transfer. We host an FTP site, an online soft-proofing system, drag-and-drop software, which will upload files after passing a preflight check, or we also accept files submitted through e-mail,, and dropbox.
Our online soft-proofing system, Send-it, offers peace of mind for publishers. Send-it is the CSR that never sleeps, takes a vacation or even a coffee break! You have instant access to submit work any time of the day or night. Send-it is a web based job submission site that allows you to view a ripped version of your PDF.
Here’s how it works.
You log in to Send-it using a set of log-in credentials provided by Florida Sun Printing. Once the PDFs are uploaded they process in our RIP (Raster Image Processor), and are displayed in the Send-it web portal. After checking all ripped files you have the option of approving or deleting/replacing pages.
A few reasons why using Send-it is so advantageous:
-Upload any time. You can upload day or night from anywhere in the country, and know instantly if there are any issues with your files.
-Advanced notice of issues. If there is a problem with your files you will see it instantly. Including missing fonts, wrong page size, color on wrong pages, or any unwanted shift in colors.
-See any unwanted color shifting. Any shift in color can be spotted when previewing pages. You no longer have to wait until the paper has been printed to see if your colors printed the way you envisioned.
-Reduced pre-press time. Your publications are processed quicker and on the press sooner.

Florida Sun Printing has a group of Pre-press technicians that can assist you in getting started on Send-it. You can reach them at (904) 879-2101.


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Florida Sun Printing’s Updated Logo!

Just as the company has grown over the years with cutting edge technology so should our logo. Jimmy Thompson, our very own graphic designer, designed the new logo. We wanted to keep the original idea but add a twist of youth. The colors in the logo are cyan, magenta, yellow, and key (black) other wise known as CMYK. These colors represent the four color process used with our printing. Everyone at Florida Sun Printing is thrilled about the update and has high hopes for what’s next. Stay tuned!

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