Newspapers are still here and still making money
By Caroline Little, NAA
The sky is always falling and newspapers are always dying.
For more than a decade, that has been a common and constant refrain. While working at washingtonpost.com, the Guardian US, and now, the Newspaper Association of America, I have been asked frequently about the state of the industry as people search for the worst.
Though newspaper media is enjoying the largest audiences ever as well as continuing to play a unique and critical role in our communities, there is one fact that always tends to be obscured or outright ignored – newspapers are still making money and newspapers remain a good investment.
A year ago at this time, John Henry and Jeff Bezos made high-profile acquisitions of The Boston Globe and The Washington Post, respectively, which confirmed that newspapers are viable investment options with the ability to grow. Earlier this month, The Washington Post announced record web traffic for July as well as hiring more than 60 people in the first seven months of the year.
A company hiring 60 people in seven months sounds like a healthy one to me. Read more.
Newspapers are still here and still making money
Florida Sun Printing is located in Callahan, Florida near the Georgia State line. We have been printing newspapers for client throughout Georgia and Florida since 1963. This week (June 5-7) we head to the Georgia Press Association meeting in Jekyll Island, GA. We will have lots of printed samples. Hope to see you there.
Jacksonville, FL printer adds to color capacity
Florida Sun Printing in Callahan, FL, will ramp up a new Quad-Stack 4-over-4 color-printing unit from WebPress, LLC at the end of January, as well as a new UV light tower from Prime UV. The equipment will be used in tandem to allow the printer to enter new markets by courting customers that require coated stocks.
“The additional unit and the UV tower for coated stocks will enable us to wrap broadsheets, tabloids and magazines with coated covers; produce magazines and single coated sheets for insertion and direct mail pieces,” General Manager Bill Guthrie said.
The Quad-Stack/UV system is configured with a folder on one side and a sheeter on the other, allowing flexibility for newspaper, magazine and high-quality, single-sheet production. The Quad-Stack is the fourth for the printer. Florida Sun’s existing units provide cold set web capacity. “The Quad-Stacked technology used by WebPress places the color units stacked tightly together on top of each other to help control fanout and provide tight registration,” Guthrie said. “So even on uncoated stocks, they produce near sheetfed quality.”
Besides providing Florida Sun expanded color capacity for current clients (community newspapers, associations, agencies, and small businesses ) the new Quad-Stack/UV system fits into a specific niche. “The advantage of the UV is that it fits a niche underneath the heatset business,” he said. “Where heatset wants longer press runs, the UV combo is well suited for press runs from 1,000 up to 120,000 impressions.” Guthrie said, diversification was necessary to help its customer base meet the need to grow readership with new products — a trend, that printers are seeing take root across the country and one Florida Sun wants to bring to publishers in the Southeast. “In the Midwest, West and Canada, we see publications putting glossy covers on their products to give a different look and a new opportunity for advertisers. We want to offer something different than what is being currently offered for the communities we serve — and to make it available at an affordable price.”
Merchant circulars still effective form of advertising, both direct mail and inserted in your local paper.
Recent research backs up the fact that consumers prefer printed circulars over other types of advertising. With Holiday Shopping in full swing, the following articles give reassurance that those bulk shopping ads will continue to be a source of revenue.
Aug. 6, 2013 – According to data analysis from CPG solutions and services provider Information Resources, Inc.’s (IRI) Q2 2013 MarketPulse survey, print sources remain an important part of the American consumer’s grocery shopping planning and purchasing experience.
To compare prices prior to the trip to the store, two-thirds (65%) of survey respondents rely on retailers’ weekly grocery circulars to compare prices prior versus 26% who compare prices using retailer websites. see source: http://printinthemix.com/Fastfacts/Show/765
A similar study:
When asked which ways they prefer to receive back-to-school promotions, 46.3% of a large panel of mobile users said “print ads,” which led direct mail from the store or brand (41.3%), email from the store or brand (41.1%), brand or store Web site (28.4%), deal Web sites (26.1%) and was far ahead of social media (21.2%). see source: http://www.mediapost.com/publications/article/207534/print-preferred-back-to-school-shoppers-want-ana.html#ixzz2e8AbKFaf
By Wayne Friedman, MediaDailyNews
Local small and medium-sized businesses are “optimistic” about local media growth in the near term. Still, many are cautious.
When it comes to where local media dollars are spent, the survey says newspapers are still tops – commanding a 22% share of local ad dollars, followed by digital at 19%; other local print publications with 12%; direct mail at 9%; radio with 8%; and outdoor (out of home) at 3%.
Local broadcast stations and local cable systems each command a 3% share of local and medium-sized business media budgets.
A new survey from Borrell Associates says 47% expect to spend “about the same” in advertising/marketing in 2013 versus 2012; with 27% looking to spend more and 19% spending less.
Still, Borrell research on actual media spending has estimated there will be a 10.7% rise in advertising/media spending for these small- and medium-sized businesses to an average of $88,300 a year.
Overall, 64% of respondents say they are “very” or “somewhat” optimistic about near-term improvement of the local economy.
Nearly 45% of respondents said their digital spending is increasing, while about 35% said it remains the same. While mobile media spending will be important, only 20% of local and small businesses are currently active with mobile advertising.
Almost 40% of respondents say their media budgets are placed on three to five local media outlets.
To Whom It May Concern:
I am happy to provide reference for Florida Sun Printing, a printer that “gets it” and “gets it right the first time”. If it’s not the competitive quotes, then it’s the friendly “go out of their way” work ethics that made me a believer. In my journeys, I usually see only one of these attributes in a printer… if I’m lucky! When I opened my own magazine titles over 10 years ago, I haven’t seen this type of service until now. Thanks Ya’ll.
The BackWoods Trader
Facing Pages – Select this option to make left and right pages face each other in a double-page spread, such as for books and magazines. Deselect this option to let each page stand alone, such as when you’re printing flyers or posters or when you want objects to bleed in the binding.
Primary Text Frame – CS6 only: select this option to add a primary text frame on the master page. When you apply a new master page, the story in the primary text frame automatically flows into the primary text frame of the new master page.
Page Size – Choose a page size from the menu, or type values for Width and Height. Page size represents the final size you want after bleeds or other marks outside the page are trimmed.
Orientation – Click Portrait (tall) or Landscape (wide). These icons interact dynamically with the dimensions you enter in Page Size. When Height is the larger value, the portrait icon is selected. When Width is the larger value, the landscape icon is selected. Clicking the deselected icon switches the Height and Width values.
Tip: To specify the dimensions of the bleed and slug areas, click More Options in the New Document dialog box.
Bleed – The Bleed area allows you to print objects that are arranged at the outer edge of the defined page size. When an image or element on a page touches the edge of the page leaving no margin or white trim, it is said to bleed. Content may bleed or extend off one or more sides of the page. Bleed area is shown by a red line on the document.
Slug – The slug area is discarded when the document is trimmed to its final page size. The slug area holds printing information, customized color bar information, or displays other instructions and descriptions for other information in the document. Objects (including text frames) positioned in the slug area are printed but will disappear when the document is trimmed to its final page size.
Objects outside the bleed or slug area (whichever extends farther) do not print.
Master pages are non-printing pages that you will use to place images and text that repeat on multiple pages of your document. You can also use master pages to set-up automatic page numbering for your newspaper.
Using master pages will add a backbone to your newspaper and help you create a more consistent, professional document. Look for your master pages in the Pages palette. If you don’t see it click Window > Pages.
A master is like a background that you can quickly apply to many pages. Objects on a master appear on all pages with that master applied. Master items that appear on document pages are surrounded by a dotted border. Changes you make to a master are automatically applied to associated pages. Masters commonly contain repeating logos, page numbers, headers, and footers. They can also contain empty text or graphic frames that serve as placeholders on document pages. A master item cannot be selected on a document page unless the master item is overridden.
Set up all your preferences before you start working on the paper. If you’ve already started importing graphics and text, you may want to delete them, set these preferences, and re-import them.
Go to InDesign > Preferences > General (The Preferences option is found under Edit in the PC version of InDesign). You may want to change the Ruler units from picas to inches. To do so in the preferences menu go to Units & Increments, and change the Horizontal/Vertical Ruler units to Inches.
Our Sales Representative can give you information about the different page dimensions when you call for estimates. Document set-up will vary depending on how you want your final product to appear. To create a new document go to File>New>Document…
Introduction to InDesign
Adobe InDesign is a software application created by Adobe Systems. Graphic designers and production artists are the principal users, creating and laying out periodical publications, posters, and print media. It can also be used to create content for tablet computers.
InDesign’s interface consists of ‘tabbed’ windows for each document currently open in the program. Above the window, there are options listed as File, Edit, Layout, Type, Object, Table, View, Window, and Help.
Each window will be labeled with the name of the open file, or untitled if you have just opened a new file and haven’t saved it yet. Rulers are against the top and side of the document.
When you open an InDesign file, there will be a number of palettes, or smaller windows, opened by default. Since you may have changed your defaults, you can go to the Window listing at the top of your screen and elect to show any of these palettes if they aren’t already open.
The Control Palette
By default the Control Palette docks at the top of the screen. Float or dock it on the bottom of the screen if you want. Palette contents change depending on the tool in use or what you are doing. Item measurements are in this palette.
Tips on correcting photos for newsprint in Photoshop.
It is difficult to get bright colors to output properly and grayscale images to print light enough on newsprint. If you aren’t careful your midtones/shadows can turn muddy and dull. Images will print darker on newsprint, its best to err on a lighter correction. Correcting for newsprint will take some trial and error, but here are a few steps to hopefully point you in the right direction.
Make sure you your image is 300 dpi. We recommend 300 dpi, 200 dpi is acceptable however anything lower may print “soft” and not clear and sharp.
Crop your image or set the image size to the size it will print in the publication. Best practice is to use your image at 100% of its size in your design program. You can increase the size of an image in your design program but never increase it over 10%. It is ok to go smaller but you can lose clarity and sharpness when you increase the size.
Correct with levels. Image > Adjustment > Levels. This takes some practice to get the right balance. You will see three arrows along a horizontal line. The one on the far left adds more shadows, while the one on the far right brightens highlights. The one in the middle adjusts mid-tones. While looking at the photo, move the arrows from right to left accordingly. Move the midtones slider to the left to lighten the photo. Try to go lighter than you normally would when adjusting photos. Colors on newsprint tend to print up to 30% darker. Look at the overall image. You may loose some background, however, your main subjects should be what you focus on.
Hue/Saturation adjustments will bring back some of the color that was lost when adjusting levels. Use saturation cautiously, over-saturation can cause some unwanted color changes.
Sharpening can help! Not only do the colors tend to dull, but the crisp edges in your photo will lose some sharpness. Use the unsharp masking filter. Go to Filter>Sharpen>Unsharp mask…Adjusting the sharpening to be right for each photo is trial and error at first, but becomes a handy tool once you develop the eye for it. Adjust the radius somewhere between 0.5 – 1.5, and then move the slider for amount to the desired level (usually above 100, and sometimes as much as 500). For most pictures the threshold slider should be set and left at 0. Save. The trick is to sharpen the image as much as possible without appearing too grainy.
Florida Sun Printing has a group of Pre-press technicians that can assist you in photo correction. You can reach them at (904) 879-2101. You can always settle for less. Choose to print with a company that is your partner for high quality commercial printing on newsprint. We offer “peace-of-mind”.