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Consumers prefer print to digital when it comes to ad circulars

Study: Consumers prefer print to digital when it comes to ad circulars Author By Cathy Siegner • Published Jan. 10, 2018 Dive Brief: When making grocery purchasing decisions, 80% of U.S. households use printed advertising circulars more than they do any … Continue reading

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U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms

U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms By Mark Michelson U.S. Newspaper, Book Printers Buying Canadian Uncoated Groundwood Are Up in Arms. A preliminary determination on Jan. 9 by the U.S. Department of Commerce to … Continue reading

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Readers Prefer Print

Article reprinted from Printing Impressions: Reading Preferences and Habits of U.S. Consumers. The recent Toluna survey commissioned by Two Sides showed that 62% of U.S. consumers between the ages of 18 to 55+ preferred to read books in print versus … Continue reading

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WHY CAN’T PEOPLE JUST GET THINGS RIGHT?

N E W S P A P E R D I S R U P T O R Changing The Newspaper Game One Day At A Time (http://newspaperdisruptor.com/) ( H t t p : / / N e w s … Continue reading

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How to set up your magazine for printing with Florida Sun Printing

When setting up your Indesign or Quark document for newsprint or glossy printing magazines with Florida Sun Printing we recommend you download the following pdf by clicking here. This pdf will show you the size, margins, bleed and many more design “helpful … Continue reading

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Using the proper color mode for printing.

For commercial printing with Florida Sun Printing you should be using a CMYK color mode? NEVER use an RGB color mode which is better for screen viewing. Images and art saved in RGB can print dull and muddy. Be sure … Continue reading

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Did You Know ?

DID YOU KNOW? We added a support tab to our website. Here you will find instructions on how best to export your pdf files for printing with Florida Sun Printing. Also other great tips and tricks for your InDesign and … Continue reading

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Leaders Are Readers

(portions reprinted from SAPA) … Successful people are often described as “self-made” men or women. I think it is more accurate to describe them as “self-making” people because one of the things that makes them rise above their peers is their dedication … Continue reading

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Advertising Resurgence in Local Newspapers

This article was written by Jim Busch, taken from “Paper-Chain” a SAPA publication. Many, many, many years ago when I landed my first sales job, one of the “old-timers” gave me some advice that I forgot, “This job is simple … Continue reading

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Newspapers are members of the Community

OLIVER GIVES JOURNALISM SOME NATIONAL SPOTLIGHT August 10, 2016 JoeyYoung Comments 0 Comment John Oliver is just one of the funniest people on television now. I have slapped my knee many times during his “Last Week Tonight with John Oliver” … Continue reading

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